Hussey Seating News


The Hussey Seating Blog, where you'll find the latest news and industry information coming from Hussey Seating Company. Our latest installations, innovations and insights on audience seating, school construction and design, gymnasium bleachers, auditorium chairs, stadium seating and spectator seating in general.

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Remember, it's not all about you

Like a lot of manufacturers, we sometimes fall into the trap of thinking that our products speak for themselves. We're so invested in the development of the various features of our products, and so sure that their benefits are blindingly clear, that we forget that our customers simply aren't that interested in a laundry list of features – they've got a much simpler agenda: "What's in it for me?"

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Old school social networking still matters

I recently attended ArcUS12, a three-day networking event that brings together architects, designers and suppliers for seminars, scheduled 30-minute meetings and lots of opportunities to socialize. The event was superbly planned and executed (kudos to Bond Events, the organizers of the forum), and an excellent reminder that "social networking" existed long before LinkedIn, FaceBook, Twitter etc. appeared on the scene, and that the old school version of face time with your customers is as relevant and powerful as ever.

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There's no shortcut to good SEO

It's done. Our shiny new website, husseyseating.com, is officially launched. Since there's one core function for a business website – make it easy for customers and potential customers to find and buy your products – we were to determined from the start of this project to do it "right" from an SEO (search engine optimization) perspective:

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Social Media's Texas-sized marketing impact

Social media today is an absolutely core marketing strategy in the toolkit of many of America's largest and most successful corporations. Millions of dollars are invested in crafting the right strategy, implemented with sophisticated software tools to execute the campaign, gather the metrics and provide the analysis to measure the ROI. Then there's the rest of us...

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