You'll find Hussey Seating products on every continent on Earth (yes, we've even sold Portable Chairs to researchers in Antarctica!). We were selling our products internationally long before Tom Friedman declared the world "flat", and we've always known that a key to selling our products globally is to support them locally.
As the photo below illustrates, we're surrounded by everyday objects that have been transformed in recent years, in both function and form. In the case of Apple products in particular, some might even claim that their explosive success in recent years has been driven more by the industrial design of their products than by any particular performance breakthrough.
Like a lot of manufacturers, we sometimes fall into the trap of thinking that our products speak for themselves. We're so invested in the development of the various features of our products, and so sure that their benefits are blindingly clear, that we forget that our customers simply aren't that interested in a laundry list of features – they've got a much simpler agenda:
"What's in it for me?"
I recently attended ArcUS12, a three-day networking event that brings together architects, designers and suppliers for seminars, scheduled 30-minute meetings and lots of opportunities to socialize. The event was superbly planned and executed (kudos to Bond Events, the organizers of the forum), and an excellent reminder that "social networking" existed long before LinkedIn, FaceBook, Twitter etc. appeared on the scene, and that the old school version of face time with your customers is as relevant and powerful as ever.
There's no doubt that school administrators are dealing with a changed landscape when it comes to funding for facility construction and renovation. The recent 2012 Dodge Construction Outlook Mid-Year Update predicts that educational construction activity in 2012 will fall to 1986 levels, down over 60% from the peak years of the early 2000's and over 50% just since 2008...