We put a lot of thought into the safety of all our products, and no detail is too small when it comes to ensuring the safety of our MAXAM gym bleachers.
You'll find Hussey Seating products on every continent on Earth (yes, we've even sold Portable Chairs to researchers in Antarctica!). We were selling our products internationally long before Tom Friedman declared the world "flat", and we've always known that a key to selling our products globally is to support them locally.
Back to school brings up a lot of different emotions and reflections. I remember the excitement as a child, anticipating old and new friends, new adventures in learning, and all the social excitement that came with school.
As a father, it's been a different deal. This is the second fall our oldest daughter isn't going back to school, and she seems much like an adult today! I took our son to college last week for his last year - it's hard to believe how the time has flown for him and for us.
Like a lot of manufacturers, we sometimes fall into the trap of thinking that our products speak for themselves. We're so invested in the development of the various features of our products, and so sure that their benefits are blindingly clear, that we forget that our customers simply aren't that interested in a laundry list of features – they've got a much simpler agenda:
"What's in it for me?"
I recently attended ArcUS12, a three-day networking event that brings together architects, designers and suppliers for seminars, scheduled 30-minute meetings and lots of opportunities to socialize. The event was superbly planned and executed (kudos to Bond Events, the organizers of the forum), and an excellent reminder that "social networking" existed long before LinkedIn, FaceBook, Twitter etc. appeared on the scene, and that the old school version of face time with your customers is as relevant and powerful as ever.