February 2012 Regional Dealer Meetings


We just finished two weeks on the road meeting with our Hussey Dealer Network and Clarin Dealers / Reps. It was a great two weeks meeting with these very talented seating experts. Whenever I go out on the road and with our Dealers, I am once again reminded as to how fortunate we are to be aligned with such talented individuals who know how to sell our products. Our mission was to go out and energize our dealers with new Clarin Lecture Room Seating products, positioning strategies for Telescopic Bleacher Seating and Fixed Auditorium Seating, and educate them on our process for executing new Clarin Seating orders, samples, and various other aspects of doing business with Hussey Seating. A highlight for me was listening to presentations on our new Web site (www.husseyseating.com) and the importance of integrating social media as an integral Sales and Marketing strategy for our dealers and for Hussey Seating. This is the world we live in now and to not embrace the ability to get information about your Company, products,services, and expertise out there to so many people would be a lost opportunity. I am proud that Hussey Seating is leading edge when it comes to most everything we do, and it's great to see how we have embraced technology to help us be the #1 leader in spectator seating systems.

I had the pleasure of introducing our new MXP Telescopic Platform system. This is a new platform by Hussey Seating that is geared towards the professional and college / university sports market. It's a truly customizable telescopic platform offering that will serve the arena markets well. The MXP Platform allows us to fully integrate the Quattro Upholstered Chair systems directly onto the platforms. A full range of plush, comfortable auditorium style chair systems can now be either riser mounted or nose mounted to the deck system. We were excited to be able to give our dealers the next level of high end platform offerings to compliment the highly successful MAXAM26 and MAXAM Plus telescopic seating systems. We have had early success with MXP and have recently secured contracts for the arena seating at Penn State Bryce Jordan Arena and the new Bangor Events Center in Bangor, Maine. We are confident that our dealer network will find success in the College and University markets and help us grow our sales of this exciting new product.

We also showed the Hussey Seatway platforms which now allow our dealer network to sell into the performing arts market. Seatway platforms demonstrate our ability to pay very close attention to fit and finish and provide the US market with an elegant theatre style platform solution that is worthy of being put into any venue that requires flexibility, yet maintain a more furniture like appearance that blends seamlessly into the plush fixed auditoriums seats. Our dealers now have another level of telescopic seating to open up new opportunities and venture into markets where we want a stronger presence.

Our meetings were a success and I know that those of us who were involved are equally as energized to go back to North Berwick and execute on what we delivered. We appreciate our dealers time and commitment to Hussey Seating Company. We truly have the best seating experts in the world representing our company and our products.

 

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