This week we had our Dealer Council here in North Berwick. Eight seasoned pro's came in, and helped our business tremendously. We listened carefully on subjects such as market trends, competitor moves, customer service "opportunities", and ideas for new products and new marketing approaches.
We are indeed fortunate to have such a talented group of dealers. I KNOW we have the best dealer system in our industry, and the commitment and loyalty we receive from them is very gratifying. It's also the core of our strategy, and we work hard to know our dealers' business and their needs, and to position ourselves to be the very best manufacturer possible in the school equipment business.
We also enjoy the personal relationships - it's more than business. We care about each others' families, we enjoy lots of laughs together, and we share our visions for the future.
Good stuff! I thoroughly enjoy this end of our business.